CIA, future, Iran, Israel, LOC, War
In Blogroll, CIA, Freedom, future, future predictions on February 28, 2010 at 4:31 AM
ACT, CRM, customer service, Sage
In Blogroll on February 25, 2010 at 4:48 AM
A review of ACT
Get to know ACT in 90 seconds…

- ACT! contact and customer software will get you organized for a birds-eye view of the people you do business with. Zoom in on their details whenever you need to. When a customer calls unexpectedly, you’re instantly prepared with the notes from your last call at your fingertips. Get ready for more profitable relationships.
- Start smart marketing. Attract new customers and get more from existing relationships with ACT! E-marketing solutions1. Send striking marketing campaigns developed using a simple online editor. Then, quickly spot your hottest prospects using a ranked list so you know who to call first.
- Take action on sales. Capture leads with lead management software capabilities that allow you to oversee each lead through the sales process. Keep track of detailed progress notes and see the probability of close. With total visibility and control of your sales pipeline, you’ll always know where to focus your energies.
- Use what works. Take full advantage of the familiar solutions you’ve already invested in. ACT! works seamlessly with Microsoft® Outlook®, Lotus Notes®, and more than 10 other popular software solutions.
- Be more productive right away. Don’t worry about a learning curve. ACT! contact and customer software is easy to learn and use. .
WHAT IS CRM
Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers and sales prospects.
It involves using technology to organize, automate, and synchronize business processes—principally sales related activities, but also those for marketing, customer service, and technical support.
The overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service, while improving the customer experience, and boost the productivity of customer-facing staff.
It generally denotes a company-wide business strategy embracing all customer-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to develop and strengthen relationships, increase profitability, and reduce operational costs.
[KEY] Benefits
Customer relationship management tools have been shown to help companies attain these objectives:
- Streamlined sales and marketing processes
- Higher sales productivity
- Added Cross-selling and Up-selling
- Improved customer service, loyalty, and retention
- Increased call center efficiency
- Higher close rates
- Better customer profiling and targeting
- Reduced expenses
- Increased market share
- Increased customer centered interactions
- Higher overall profitability