Social media strategy involves several steps: establishing a presence, listening to the conversation, speaking (articulating a message), and, ultimately, interacting in a two-way, fully engaged manner. Thus far, many organizations have established a presence, and are mostly projecting messages through Twitter feeds and Facebook updates that are often only an incremental step up from RSS feeds. By 2015, efforts to systematize and automate social engagement will result in the rise of social bots — automated software agents that can handle, to varying degrees, interaction with communities of users in a manner personalized to each individual.
SOURCE GARTNER
Dalai Lama in Australia – “Our Future: Who is Responsible?”
