Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar—a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan’s work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.
McLuhan is known for coining the expressions “the medium is the message” and “the global village” and predicted the World Wide Web almost thirty years before it was invented. Although he was a fixture in media discourse in the late 1960s, his influence started to wane in the early seventies. In the years after his death, he would continue to be a controversial figure in academic circles. With the arrival of the internet, however, there was renewed interest in his work and perspective.
INTRODUCTION
Length: 22 minutes
Video Presentation
SAYINGS
1965 Hot and cool media
1968 The medium is the massage
1968 Global village
1968 Hot and cool media
1974 The medium is the message
1974 Laws of the media
1977 Violence as a quest for identity
1977 Global village
1978 The medium is the message
1978 Media ecology
1978 Charisma
