
MOMENTUM SURGES FOR STAR WARS: THE OLD REPUBLIC DURING THE HOLIDAYS
Critics and Fans Worldwide Heap Praise upon the Year’s Highest Rated MMO from BioWare and LucasArts
REDWOOD CITY, Calif – December 26, 2011 – Over a million gamers worldwide celebrated the holidays in front of their PCs with lightsabers, Sith lords and Jedi knights as BioWare™, a Label of Electronic Arts Inc. (NASDAQ: EA), continued to see an unprecedented amount of player engagement for Star Wars™: The Old Republic™. Over this past weekend, players continued to flood the servers of the fastest-growing subscription MMO in history, immersing themselves in the game for over 5.5 million hours. Star Wars: The Old Republic is also proving to be a critical smash hit, with an average review score of 88*, making it the highest rated MMO of 2011, while also winning over 105 industry awards, including “Best Multiplayer Game of 2011” from MSNBC. Enthusiasm for The Old Republic has also gone viral, as over 1.6 million fans have viewed the Jedi vs. Sith Freeze Mob in Times Square on launch day, making it one of the most viewed videos on YouTube during this past weekend.
The Old Republic has been lauded for bringing innovation to the MMO genre by adding fully voiced characters and placing a true emphasis on story and player choice. These new innovations, combined with highly polished gameplay and a smooth service, have led to a number of incredible gameplay achievements from the rabid community, including:
Over 60 million in-game hours – roughly equivalent to watching all six Star Wars movies over 4 million times
Over 850,000 Sith Warriors and over 810,000 Jedi Knights created
Over 260 million quests completed
Over 44 million PvP battles
Over 9 million space combat missions completed
Over 3 billion NPCs killed
Lucasfilm Ltd. and Twentieth Century Fox announced today that the 3D theatrical launch of Star Wars: Episode I The Phantom Menace now has an official release date — February 10, 2012! Set against the thrilling and exotic backdrop of a “galaxy far, far away,” Star Wars is perfectly suited to the immersive 3D theatrical experience, and Episode I delivers some of the Saga’s most stunning and spectacular sequences — from the Naboo invasion to the Tatooine Podraces to the climactic lightsaber battle between Darth Maul and the Jedi. Supervised by Industrial Light & Magic, the meticulous conversion is being done with utmost respect for the source material, and with a keen eye for both technological considerations and artistic intentions.









