Archive for January, 2011


Get inspired and learn more about the Google Science Fair by watching a recording of the opening event on January 11, 2011.


Lengthy Video 1:21 Hours

Jump to a particular section by clicking the links below:

Vint Cerf:
is recognized as one of “the fathers of the Internet”

Mariette DiChristina:
Scientific American appoints its first woman editor-in-chief

William Kamkwamba:
s a Malawian inventor and author.

Spencer Wells:
is a geneticist and anthropologist

Google Science Fair Demo:

Tesca Fitzgerald:

Q&A Panel:

About the Google Science Fair
Introducing the world’s first online global science competition, the Google Science Fair! Google has partnered with CERN, LEGO, National Geographic and Scientific American to create a new kind of online science competition that is more global, open and inclusive than ever before. Students aged 13 – 18 from around the world are invited to enter and compete for awesome once-in-a-lifetime experiences, scholarships and real-life work opportunities. Sign up today at google.com/sciencefair.

Future: Best Action Special Effects Movie Scenes Yet


Researchers at the German Aerospace Center (DLR) have built an anthropomorphic robot hand that can endure collisions with hard objects and even strikes from a hammer without breaking into pieces. Read more:

The hand has a total of 19 degrees of freedom, or only one less than the real thing, and it can move the fingers independently to grasp varied objects. The fingers can exert a force of up to 30 newtons at the fingertips, which makes this hand also one of the strongest ever built.

Social Media Energy is here to kick things up a notch! They want to help you take your company’s social media presence from mild… to WILD!!

At Social Media Energy, we have a five-step process to develop your social media presence. Its not just about having a Facebook fan page or twitter account, but about having a voice within these social media outlets and maintaining a sense of purpose. Its not enough to just do it anymore, but doing it strategically and with reason. This is a fluid process that takes time and energy and is continuously evolving. Devoting proper resources to social media is essential today, let us help.

Listen What are people currently saying about your company or brand? Is it what you want them to be saying? What kind of image do you have in the eyes of the consumer?

Socialize – Collaborate with our Social Media Professionals to introduce or change your presence on Facebook, twitter, and YouTube. Respond to what people are saying about you. Find that sense of purpose and create a voice for your company that is both relevant to business goals and strategic in action.

Reach Getting closer to the consumer shows your company is human and within reach for your audience. Maintaining this relationship shows your company or brand has experience and will create a community following.

Change – Adapt. Be proactive in organizational transformation. Voice your business processes.

Measure How is social media affecting ROI? In what areas do you need to step up or modify? Then, start all over and keep listening.

Contact us TODAY:
www.SocialMediaEnergy.com

Why every company will have a Chief Engagement Officer in the next few years?

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann — author of “Game-Based Marketing” and the Gamification.co blog, and Chair of the Gamification Summit.

GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book, Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science – http://gsummit.com. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.